(408) 310-9140
JOHN M. BAGLEY
Brief Overview: Award-winning writer/editor for a variety of mediums, including web, print and collateral. Professional with a creative flair and the ability to take projects from point A to B in a timely fashion. Reliable. Witty sense of humor and a knack for getting along well with clients, staff and management. An entrepreneurial spirit with a reputation for making things happen. Either started or was part of the team that launched five publications in the 1990s. Published more than 3,500 times…
EMPLOYMENT
August 2006-Present
www.iwritewell.com, Mountain View, CA
Contract Writer/Editor/Consultant
Responsibilities: Generate high-end, dynamic copy for businesses/corporations that desire to have its message explode via the written word. Craft compelling copy that drives company message while helping that business exceed its campaign objectives. Specializes in PR, advertising and marketing copy, but has years of experience spanning a wide spectrum of subject matter. Client list includes major corporations that are publicly traded on the NASDAQ to smaller businesses and start-ups.
***Principal Account: Callidus Software Inc. (NASDAQ: CALD) San Jose, CA. Contracted by Callidus, a leading software company specializing in Sales Performance Management and Enterprise Incentive Management solutions, to externally develop and create press releases, which effectively communicate Callidus’ objectives, direction, products and overall corporate message to investors, trade professionals, industry analysts and executives, as well as its customers and the general public.
January 2002-May 2008
The Pinnacle Newspaper, Hollister, CA
Sports Editor/Columnist
Responsibilities: Wrote and edited stories in the sports section. Wrote headlines and worked with production/layout departments to ensure quality control. Assigned photo shoots for all stories and features. Set editorial agenda and assigned stories to staff members as well as freelance writers. Had final say in the overall approval process for the section before ultimately giving the go-ahead to send to press. Named No. 1 sports section for a paper its size in 2004 by the California Newspaper Publisher’s Association.
December 2000-June 2001
SRI International, Menlo Park, CA
Technical Writer/Contract assignment
Responsibilities: Recruited by the Organizational Development and Training Department to be part of the SRI team that was contracted by the PGA of America to create and develop the First Tee program. The multi-million project called for the SRI team to partner with major golf associations, golf professionals, and life skills subject-matter experts to develop the First Tee’s curriculum over a three-year period. Objective of project was to teach inner-city youth valuable life skills that are used on a golf course while showing how they parallel everyday situations.
Brought in during the final stages of project to handle proofing, editing, rewriting and fine-tuning of the manual that would become the initial textbook for all First Tee program instructors.
Also worked on the PGA of America Specialty Certification program that called for sourcing information and interviewing some of the top-rated Class A golf professionals in the United States on the various aspects of running a first-rate golf operation in order to generate the textbooks that other golf professionals would study in order to become specially certified in various areas of expertise.
**During this period also did some freelance work for Coakley-Heagerty in San Jose writing press releases and other marketing collateral for one of the agency’s biggest accounts: Standard Pacific Homes. Most of the releases focused on new housing developments in the Tracy area. Many of which ran in the special advertisement Sunday Homes section of the San Jose Mercury News.
December 1999-October 2000
Chipshot.com, Sunnyvale, CA
Editorial Director
Responsibilities: Initially hired as a copy editor and was promoted to editorial director within six months. Responsible for all written content on website – a site that generated $3 million a month in golf equipment sales. Wrote company bios, features, edited monthly golf lessons and tips columns as well as all sales/marketing-related collateral. Wrote product descriptions on all of the apparel, equipment and accessories sold and marketed on the site. Wrote many company advertisements that ran in major publications throughout the country. Made daily changes on website and gave final approval for any copy to go live. As a member of the senior management team in charge of content, the pioneering website would achieve a $30-million plus run rate and became the #1 online golf retailer (Gomez Advisors), 12th largest e-commerce site (PC Data), and Best of the Web 2000 (Forbes) award recipient.
June 1998-November 1999
Sierra Pacific Publishing, Gilroy, CA
News Reporter/Writer/Sports Editor
Responsibilities: Company owned and operated several newspapers in California, including the Morgan Hill Times, Gilroy Dispatch and Hollister Free Lance. Wrote and edited news stories and features for all three publications during this period. Spent the bulk of time running the sports department at the Morgan Hill Times.
September 1993-June 1998
Freelance Writer/Editor, Mountain View, CA
Responsibilities: Wrote for a number of publications during this period, including San Francisco 49ers Report and Golf Today. Also was part of the launch of several publications including the San Francisco Giants Report, Tourney News, Bay Area Golf and Grip Magazine. Performed marketing writing for the California Golf Tour, KB Golf Manufacturing, Pro Golf Discount and West Coast Golf.
January 1992-July 1993
Tee West Golf Magazine, Mountain View, CA
Publisher/Editor-in-Chief
Responsibilities: After a three-year stint as managing editor of California Golf Magazine, opted to launch Tee West in January 1992. At the time, Tee West was the only four-color magazine that was published on magazine stock, saddle-stitched and distributed to every public golf course in the state of California. In charge of editorial agenda, as well as day-to-day operations. Created company logo, magazine’s design and graphics and all marketing-related collateral. Launched campaign to distribute 80,000 fliers and posters throughout state that was responsible for generating initial subscription list. Started on Macintosh Classic II in a bedroom in Mountain View and grew to include writers and advertising representatives from all over the state. Closed deal to include America West Airlines on the back cover in January 1993.
January 1989-September 1991
California Golf Magazine, Palo Alto, CA
Managing Editor
Responsibilities: While still a student at San Jose State University, contacted by the publisher and hired as a copy editor shortly following my coverage of a golf tournament while still an intern at a daily paper that had a circulation of 50,000-plus. Within three months was asked to run the entire editorial department of the magazine. Shortly afterwards, publication would go on to win several awards for “Outstanding Golf Journalism.” Eventually, the publication sold and I left to start Tee West.
EDUCATION
BA, Journalism, San Jose State University
Awards and Extras
- Eckoff Award for Outstanding Golf Journalism, 1988-1989
- Three-time winner of California Newspaper Publisher’s Association award for General Sports Coverage Excellence (2000, 2004, 2005)
- Chipshot.com was voted No. 1 retail golf website in the world in 2000—the year I was editorial director of the company.
- Published more than 3,500 times.
