“John has always been a very helpful and able writer, doing the work professionally and on time. Attention to details, quick learning of the client's industry, and excellence in writing are just some quick examples of his major integral qualities and business culture.”
-- Michael Fimin, President and CEO, NetWrix Corporation
My Copy Sells!
Words sell. My copy sells. That's the bottom line.
Why did you navigate beyond my home page? Something caught your attention and made you want to read more—and that's exactly what I'll do for your business! I'll peak your clients' interest with words that ignite your message. And guess what? By driving interest in your venture, a surge in revenue will follow suit. After all, that's the real reason you're considering me for your writing project in the first place: To make your business money.
Why do you think this website averages 225 unique visitors a day and more than a million hits a month1, when it was designed as simply nothing more than a glorified resume? Answer: People like to read it. Even other writers enjoy reading it. They tell me all the time that my simple, straightforward approach is what they enjoy most-not a bunch of long, drawn-out sentences filled with excessive jargon that requires a PhD to comprehend. The copy on this website flows, using words that streamline the message: To explain how my creative credentials will help sell your products and services, drive your agenda and convey your ideas, all in a clear and concise manner.
Obviously, you understand the power of words and what they can do for any business when strung together to form compelling sentences. Now capitalize on that knowledge and hire a writer who can make it happen-someone with a bandwidth of experience that's broad enough to address any copywriting need!
“When we needed a new corporate profile for our business, one of my favorite clients highly recommended John Bagley. Now I understand why. After asking a lot of detailed questions about our company over the phone, John delivered an extremely well-written profile that really captures the benefits of using our services in simple, direct language.
“John is not only savvy about business but also sensitive to the nuances of the message and the players involved. Each time I've contracted John on a project it has been elegantly, effectively written, completed in a timely manner and handled with the utmost professionalism and value.”
- James Cullen, President, Gorilla Gutters
My Ghost Writing Spooks the Competition
I ghost write all the time. The only problem with this type of work is that it's truly invisible - no bylines and extensive confidentiality contracts that prevent writers like me from mentioning the projects, articles and/or books that they actually wrote or worked on. Talk about a nightmare! Someone else gets all the credit for my work and I can't use it to further promote myself. Sure, it pays well. But believe me, when you've written for some of the clients that I have, a byline would go a lot further.
Although I can't mention the names of the people or the corporations that I've done this stealth-like work for in the past, I will say that I've written/edited a book that anyone reading this can pick up at any major bookstore in the country.
On occasion, I've even done ghost writing for other successful writers, who seek the most-qualified professionals out there for subcontract writing/editing work in order to maintain their high standing with certain clients. This has happened on projects that require a level of expertise or experience that they may not have had. But they don't want to let their contact know for fear that they will lose the account—especially in this sluggish economy.
One such project like this called for developing copy for a marketing campaign that involved a Global Fortune 500 company! The writer had an "in" with the company, but I was more qualified for the project and wound up developing the copy. And that top-ranked corporation never even knew I existed! I will also say that I've written copy for someone who was invited to dine with both a President and a Pope. Shall I continue?
I'll Harmonize Your Message
I don't care if I'm writing about the stock market, shark bites, the Super Bowl, slogans or an innovative software program; I craft sentences that generate results, regardless of subject matter. Why? Because I ask plenty of questions and I always research the subject matter I'm working on in order to ensure that my verbiage harmonizes with the desired message to create copy that explodes off the page.
The bottom line is that I can write about anything and everything—from technical manuals to Tiddly Winks—as long as you can convey to me what your objectives are. From there, it's all making the copy jump out at the reader in a unique, persuasive, informative fashion that leaves a lasting impression...
I'll Capture Your Clients
As a former editor for several newspapers, magazines and periodicals I've been on the other side of the fence so to speak. I've seen thousands of press releases and media kits. Most of them end up in the circular file. Some, however, end up on the front page; and that's my objective: To generate copy that promotes your company and thrusts it to the front of the business world!
Remember, I know what editors look for in a press release. I know how to write one to grab their attention. The end result means more publicity for you when they opt to do a story on your company's industry niche.
1 Alexa.com, Traffic Rankings, Fourth Quarter, 2008
